About Evosa

We’re not a faceless agency – we’re your personal marketing partners, here to support your organisation grow.

“What excites me about Evosa and makes every working day different is the range of organisations we can help. All three of our marketing specialisms support all organisations whether B2C, B2B, charity, not-for-profit, utility, education, national or local authority… seeing the difference we make and value we add gives me enormous pride.”

– Mark Allaway, Evosa founder

Three Marketing Specialisms

We help organisations grow through three areas of marketing, all identified by the Chartered Institute of Marketing as key capabilities in their Global Professional Marketing Framework.

Customer Experience (CX)

Reviews, surveys, focus groups, user behaviour data – we’ll help you collect and make sense of customer feedback at a scale and budget that’s right for you.

Branding

Make the right first impression with a professional Marketing Strategy that delivers consistently across your logo, website, social media and in-person.

Communications

Don’t let enquiries slip through the gap, or have potential leads put off due to tone or typos. Build a professional communication suite for you and your team.

Our Clients and Partners

Mark Allaway CMktr CXAC (Cert)

OWNER

Mark is a Chartered Marketer with the Chartered Institute of Marketing (CIM), having worked in the industry for over a decade across a range of roles and industries. Mark has specialised in Customer Experience (CX) since 2020 and graduated from the CX Academy with the Professional Certificate in CX with distinction.

Mark achieved both certifications with very high scores in final assessments and is also a trained journalist, having graduated from Bournemouth University’s Multi-media Journalism course with a BA (Hons) and obtained the National Council for the Training of Journalists’ Level 3 Certificate in Journalism.

In addition to his training and education, Mark has practical experience in a number of senior marketing roles – with experience in Financial Services, Manufacturing, the Public sector and more. Blending frontline practical applications across the marketing discipline with broader strategic work, Mark is comfortable working with all levels of seniority. A background in media training and study of scriptwriting for film & television makes Mark a confident and engaging storyteller, from presenting in the boardroom to speaking at conference events.

Mark has used many of the leading tools in the industry from CRM and CMS systems to SaaS platforms and graphic design applications. Through CIM membership, industry events and continual personal development Mark provides Evosa clients with the latest in best practice and standards and prides himself on the thoroughness of his work. Journalistic training means a natural ability to work to tight deadlines and effective time management, whilst maintaining a well-humoured and honest dialogue throughout makes Mark a pleasure to work with (don’t take our word for it, see below!).

What it’s like to work with Mark?

Mark is an experienced and driven Customer Insight Professional and Manager, with an innate passion for and understanding of Customer Experience thinking. he conceived and designed, and then oversaw and successfully delivered our Customer Insight Reporting and Steering Group mechanism. Mark also held detailed, interactive play-back sessions of this customer insight to create buy-in, engagement and foster a real sense of energy and teamwork around our Customer feedback improvement efforts. I would highly recommend Mark to any organisation looking for a professional, experienced and passionate Customer Insight and Experience professional.
Sam Wooller
Customer Communications, Insight and Experience Leader
Mark is an absolute pleasure to work with. His work ethic, passion and skills in Comms and Marketing have been apparent from day dot. He brings the fun to any workload, is never afraid to think outside the box, or get out of his comfort zone and it’s this attitude that allows his marketing innovation to shine… plus he never comes without a witty pun to lighten the mood on a dreary day. If I ever had the opportunity to work with him again, I wouldn’t hesitate!
Hannah Sweetnam
Deputy Director of External Relations
Mark addresses every task, every request and every problem with the same level of focus, professionalism and good humour. At his heart he is a team player, for who success is only really success if everyone involved has succeeded too. An exemplary copywriter and content creator, he is detail and data orientated without it impacting his creativity, and always learning to ensure he is up to date with the world of Marketing. I feel privileged to have worked with Mark and will enthusiastically recommend him to anyone and everyone who will listen. If you too get to work with him in the future you will not be disappointed.
Vicki Hemmings
Group Director of Communications
Mark played a pivotal role in introducing the school to new and innovative approaches to marketing which resulted in the right messages getting to our community and wider community. He set up our Facebook, LinkedIn and Twitter pages which now all run successfully and tell the story of what happen at our school. As a result of this, the school is massively oversubscribed, as the school of choice in the local area and staff recruitment and retention is extremely successful.
Harry Kutty
Board member & Education Leader

Frequently Asked Questions

Evosa is a marketing specialist firm, offering UK organisations chartered marketing expertise through our founder Mark Allaway CMktr. We help organisations to grow and achieve their aims using Customer Experience (CX), Branding and Communications.

Our business address is 124 City Road, London, EC1V 2NX but we operate remotely and support organisations of all sizes and sectors across the UK. We’ve been trading since 2024, are fully insured and registered with the Information Commissioners Office.

You can reach out to us via phone on 02080 583867, email at info@evosa.co.uk, WhatsApp message, or via our social media channels.

Evosa provides three marketing specialisms – Customer Experience (CX), Branding and Communications.

CX is about adapting your ways of working around your customers. We’ll help you map your key journeys to review what’s going well and how you’re meeting expectations, so you can make the improvements to keep existing customers and gain new ones. If you’re not yet collecting customer feedback we can help you get started, choose the right channels & platforms and put internal processes in place to manage and analyse the results. If you’re already getting reviews, surveys and user behaviour data we will help you break down the results to understand what customers are saying, identify your strengths and target areas for improvement – putting you in touch with the right suppliers if you have the need and budget.

Your brand is your front door to the world and you only get one chance to make a good first impression. If you’re just starting out we’ll help you plan your brand – from the logo and colour palette through to website and sales support materials. We’ll put a marketing strategy in place to ensure a consistent impression and tone of voice which you can train out across your organisation. For more established organisations who already have branding in place, we can help you understand if it is working and supporting your commercial goals. We provide the external pair of eyes and industry best practice to ensure your marketing is deliberate, effective and scalable.

Never underestimate how you can make people feel when speaking to them. Whatever the medium or channel, communications are vital to the operation and growth of your business, internally and externally. We create professional comms suites for organisations that want to ensure they do not miss out on new enquiries, want to improve existing customer support and are looking to mature their internal communications. We’ll review your customer journey together, looking at the key moments of truth for your stakeholders and ensure these are covered by well-written, engaging comms that drive the action you need. If you’re still sending physical post we work with the leading comms management solution to digitise your process and deliver big cost savings.

We also offer training, staff incentives and event speaking amongst other services, click here to see our full range.

Evosa offers three marketing specialisms – providing expert knowledge and latest industry best practice in CX, Branding and Communications. We go beyond the traditional marketing consultancy approach to get involved in your processes, implement solutions with you and train up your team so you’re never reliant on us. We understand you may only need to work with us on an initial basis, if an assessment and external pair of eyes is all you need or you have a seasonal or event-based need. We will value your custom just the same as our longer-term clients, who benefit from accessing expert marketing support from just £300 per month with our flexible retainer packages.

Everything we build is bespoke to you, your organisation, your size, your goals and your budgets. We don’t insist on using expensive solutions, and in fact can make any of our three specialisms work for you starting with existing tools like Microsoft Office and Google Suite. We’re pragmatic and grounded, we’ll give our honest opinion and advice and respect the decisions and directions you want to take.

Our aim is to be a genuine value-added partner in the growth of your business, so that we always leave our clients in a stronger position than when they first began working with us. When our clients succeed so do we, and as feedback specialists we practice what we preach in collecting feedback throughout the process to deliver excellent business support today and for the future.

We deliver consultations and implementations either in-person or via calls, whichever suits our clients. Our research is conducted remotely and we often liaise via email, with a flexible approach to suit each client or project.

After an initial conversation around how we can support your organisation, we’ll send you a quote for our work which will detail all deliverables and pricing. If you’re happy to proceed you’ll then receive our client service agreement, and once this is signed and returned we’ll get straight to work.

As well as consultations, implementations and training we also offer staff incentives and the ability to have our founder Mark speak at your event – all of which are delivered in person.

You’ll always speak to a human at Evosa, where we practice what we preach with our marketing integrity and proactive communications. As one of our clients you’ll also receive helpful tips and we’ll promote your organisation to relevant customers and partners through our growing business network.

Our marketing retainer packages start from just £300 per month. These give you a fixed number of hours every month to use however best suits your organisation and current priorities. Offering a flexible and affordable way to add or grow marketing resource within your organisation, we can be your trusted marketing partner without the need for additional employee costs such as NICs or pension payments.
Find out more about our retainers, including the ability to roll over unused time, over on our Services page.

For one-off consultations and projects work prices will be provided upon enquiry. This is because the amount of research and delivery time involved will vary by need and organisation, so we encourage you to get in touch and tell us more about your current marketing need. We’re always up front on our pricing and offer excellent value, providing chartered marketing expertise without a premium price tag.

No! There are now a range of AI tools that have become commonplace in many organisations, and certainly marketing is one of the sectors that has seen the barriers to entry lowered thanks to new technology. But AI is far from perfect, is limited in its creativity and for all its time-saving promises can cause a lot of work in terms of compliance and risk management.

Working with a human marketing specialist like Evosa gives you certainties on the originality of the work produced, greater empathy to interpret feedback and understand buying decisions, and the peace of mind in knowing you have a marketing expert to know when to apply elements of AI and when not to.

Think of your own organisation and role – if someone said AI could do it better you would argue the merits of what you do, your skills & experience as well as your approach. We’re the same at Evosa and believe in the power of AI to support our work, but not to lead it.

We save our clients time and money, offering an efficient and cost-effective marketing support function that means you can have the same sorts of benefits that AI brings, with all the positives of the human touch, and none of the AI risks.