UPGRADE YOUR MARKETING TO THE HIGHEST PROFESSIONAL STANDARDS

Feel the Chartered Marketer difference throughout your organisation

Industry insight and best practice

Work with marketing specialists who are right up to date with the latest trends and tech in the industry. Learning from a range of sectors, we bring the latest thinking and best practises from the Chartered Institute of Marketing and the Global Professional Marketing Framework.

Futureproofed and compliant

Build strategies, processes and content that are prepared for the future and meet with regulation. From marketing requirements and data protection to industry specifics such as FCA Consumer Duty, work with a partner that cares about doing things the right way.

Expertise just a contact away

From consultations and projects to outsourcing and retainers, we’re always on-hand to answer client queries about anything across the marketing spectrum. You could benefit from a Chartered expert on the end of the phone or just an email away.

Knowledge. Creativity. Compliance. Value.

“There are 3,222 Chartered Marketers in the world… and you’re reading the words of one of them!

I founded Evosa to bring best-in-class marketing knowledge and standards to organisations of all sizes and all industries, whether B2C, B2B, charity or local authority and more. All with a personal service and at affordable costs.” – Mark Allaway, founder

Chartered Marketing for your organisation

Is your organisation without a dedicated marketing function?
Or does the function you have today require more resource?
How much faster could your business grow if powered by Chartered Marketing?

Let’s have a call and find out. Click here to book a free, no-obligation consultation and get started today.

What makes a Chartered Marketer?

More than just a title, the Chartered Institute of Marketing refers to Chartered status as ‘the definitive mark of the professional certified marketer’. So what does it take to become a Chartered Marketer?

Membership to the Chartered Institute of Marketing requires certain qualifications and/or sufficient years of experience in the marketing industry at a certain level of seniority. Once a marketer feels they have met these requirements they can apply to become a CIM member and await approval from the Institute. Our founder Mark was accepted for CIM membership in February 2022.

The CIM describes Chartered Marketer status as ‘the mark of an up-to-date, experienced and qualified marketing professional’. In order to achieve this the pathway to chartered status requires two continuous years of Continued Professional Development, or CPD. Many activities qualify towards these CPD credits and for our founder Mark this was attending and speaking at industry events, giving presentations, taking learning courses, contributing articles and making social media contributions. Each of the two years has a minimum number of credits that must be achieved to progress along the pathway, and Mark completed the 2022/23 and 2023/24 CPD years.

Once the two continuous years of CPD have been completed and the submission for the second year has been sent, assessed and approved, then the Chartered Marketer Online Assessment is made available. This is a series of questions based around the CIM’s Global Professional Marketing Framework and 8 core capabilities, including Customer Experience, Brand & Reputation and Marketing Communications. A minimum score is required to pass the test and each applicant has a maximum of five opportunities. Mark took his assessment in June 2024, passing first time at a score of 82% to be awarded Chartered Marketer status.

As well as using the designation of Chartered Marketer, the letters CMktr and having access to the Chartered Marketer logo, Mark was also added to the CIM Chartered Marketer Directory as a result of achieving Chartered Marketer status. This allows clients and partners to verify Mark’s status by searching his name at https://www.cim.co.uk/resources/chartered-marketer-directory, and shows Mark as one of the 509 chartered marketers in the whole south east region of the UK.

All Chartered Marketers are required to submit CPD records every year to retain their status, risking losing their designation if they fail to do so. The same activities and credit limits apply and the CIM review samples of these submissions every year to verify relevance and completion. Mark continues to expand his knowledge and keep up-to-date on the latest from the marketing industry as part of his ongoing CPD and the continuation of his Chartered Marketer journey.

Start feeling the Chartered difference today



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